Dr Paul Cribb PhD

Founder and Chief Executive Officer

My philosophy is quite simple. I believe that everyone should know exactly how to achieve the health, fitness and body they’ve always wanted. People from all walks of life should have clear, easy-to-understand, science-based information on how to achieve a better quality of life via nutrition and exercise. Even more important; to wrap up all the latest developments in these complex fields into one easy-to-incorporate lifestyle. That is, Metabolic Precision.

If you love the fitness lifestyle, I share your passion. I’ve been fascinated by this topic ever since I was bitten by the bug, probably at the age of 13 when I talked my dad into buying me my first barbell set (all 60 pounds of it!). As an eager young teen, I think I performed arm curls with that barbell everyday for the next 5 years!

I’ve spent my entire adult life studying exercise training and nutrition. It’s been my passion, my hobby and one and only career. My thirst for knowledge has literally driven me through the completion of three university degrees, a stack of accreditations as well as the design and completion of what I believe is the only Ph.D. that has focused exclusively on body transformation. That is, examining the most effective ways to improve body composition (build muscle, shed body fat) and speed results from exercise.

In my doctorial studies, I examined extensively the physiological and biochemical aspects that underline adaptations (results)  - more importantly, how to influence results via intervention with nutrition and various types of exercise. I not only designed my own PhD program, my research has been published in top peer-reviewed journals and magazines such as New Scientist and received awards/fellowships from organizations such as The Australian Academy of Technological Sciences and Engineering (AATSE), The Australian Association for Exercise and Sports Science (AAESS) as well as the Australian Government through the Department of Innovation, Industry, Science and Research. I’ve been privileged to be an invited presenter or key speaker by organizations such as The American College Of Sports Medicine (ACSM), The United States Dairy Export Council (USDEC). I'm a very proud member of The International Society of Sports Nutrition (ISSN) Advisory Board. In 2006, I was honoured to be recognized as one of Australia’s leading scientists.

However, unlike most academics, I achieved all this while running my own business. I know how hard it is to earn a living in the fitness industry and work with clients day-in, day-out. My first job was working on the gym floor for 40 hours a week at $7.50 an hour! Then with a business partner, I created one of the first personal training businesses in Australia. That was way back when you had to explain to people what a personal trainer actually does!

More recently I was thrilled to bring the science of nutrition to the Personal Training Industry with our  partnership with The International Society of Sports Nutrition (ISSN). 

These days, I have to admit that I have a dream lifestyle. I get paid to travel the world and work with some of the smartest people in the sports science and food-tech industries. My home is by the beach and I surf every day. The fact is, the fitness industry has given me a wonderful life. Even though my days often start very early and don't finish until very late - it never feels like work!

The Metabolic Precision System is the end-result of literally thousands of hours of research and thousands more of hands-on experience in this industry. Quite simply, Metabolic Precision is a complete process that constructs the correct environment for permanent change. Metabolic Precision also removes the limiting factor that prevents success by giving you the knowledge, systems, tools and skills - solutions for any situation, every single day. Quite simply, Metabolic Precision works.

Hopefully by now you’re starting to understand that Metabolic Precision is a totally unique approach that removes the factors that prevent success for the client and the trainer. If your goal is a true body transformation or to make a terrific living from giving this wonderful gift, then congratulations! Metabolic Precision will fast-track you to achieving your goal.


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